CEO and Co-Founder
CEO and Co-Founder
Oscar is currently one of the Top 10 Global Thought Leaders in Equity Crowdfunding, a Top 5 Fintech Influencer, Top 10 Blockchain and a Top 50 InsureTech. He has published an eBook that has been downloaded in over 20 countries, and been distributed by partners worldwide. Oscar is a featured speaker on Fintech, regulated, equity crowdfunding, compliance, shareholder management, investor relations, and transparency in the USA, Australia, UK, Germany, France, Netherlands, Canada, Singapore, Indonesia and China. He speaks to audiences covering alternative finance, RegTech, insurance, banking, legal, and crowdfunding. Oscar also advises the world’s leading research, accounting, law firms and insurance companies on the impact Fintech, RegTech, LegalTech, InsurTech and OrgTech is having in their business.
Chief Revenue Officer with over 20 years of SMB, Enterprise Sales and Management experience in the US, Canada, UK and Ireland in technology (SaaS) and Financial Industries. From start up, to Fortune 500 and hyper-growth enterprise companies, I create, cultivate successful company cultures and lead teams that contribute to desired revenue growth. I'm responsible for all revenue-related strategies globally. I lead Business Development, Sales, Account Management, Sales Operations, Strategic Partnerships and Marketing activities. I believe in giving back and through philanthropic endeavours throughout my career, I've given my time and expertise to grow the operations of The Canada One Foundation and KitsFest. As a senior advisor to the board, our foundation has had a positive impact on our local community. Over $1.2M in post-secondary grants and nearly $800K in social legacy projects that continue to benefit our young leaders and our communities.
CEO and Co-Founder
CEO and Co-Founder
Shari Noonan is Rialto Markets CEO and has more than 20 years of experience in the financial services industry. Shari has extensive experience in building and scaling operations and products with Deutsche Bank, Goldman Sachs, and Instinet and was directly involved in the electronification of the Equities market. She worked to develop many of the initial products in equities electronic trading, including the first ATS’s, advanced algorithms, and electronic negotiations. She received a BS in Accounting from Marquette University and MBA from Columbia University and holds Series 3,7,24,55,63 registrations.
Oscar Jofre 1:03:16
While I’m asking all of you to part away, I’m bringing in our next panel group right now as we speak, they are going to be bringing us through that phase. Remember I said earlier, everything is about the stages we talked about earlier this morning. How you get it all started. Maybe you missed it during the morning session, but I’m going to recap it because I I think it’s important, you might have not caught to the little nuances that Scott Pantel and Stephen Brock brought up, which is, you know, they put you through a six week program. This is very unique to this particular vertical. And it’s one that is needed because of these, you know, roll ups or IP these patents, maybe you didn’t structure properly, how does the performance get out? How do you capitalize your company? So that’s why it was right there at the beginning. And it’s one step. One thing we’ve learned about process Andrew Corn talked about it, he said, it’s about a process, you’re buying the process. Well, this is the process of you’re trying to get to here, and you haven’t got that, well, here’s what’s gonna happen, you get this and they’re gonna say, oh, guess what, we got to go back to the beginning again, to get this done. So make sure you follow that all the way through. So now, we’re in a very great place now. So you went through the six week program with with Scott, and Stephen to get to where you are, where you’re ready to then talk to the lawyers at Reg D resources and getting engaged with Rialto Markets and KoreConX, and all of us to get you ready. Now you’ve engaged with your investor acquisition partners, to bring you the awareness, and now you’re live. So what happens? This has kind of been a mystery out there. So today, you get to hear that firsthand. And we have three wonderful guest speakers here that are going to walk you through that process. And some of them you already met, some are new. Have fun. Enjoy, smile, and I’ll be here.
Shari Noonan 1:06:36
Great. Thanks so much, Oscar. I don’t know if Oscar is leaving, or if he’s gonna pop back in, but I’ll kick it off. So I’m moderating this panel. It’s really talking about RegA plus live. My name is Shari Noonan. I’m the CEO and co founder of Rialto Markets, we also markets as a FINRA registered broker dealer. We also operate a sec recognized alternative trading system and we operate across the private markets. So that’s across regulation D, A plus, and CF. So why don’t I introduce or have the other two panelists introduce themselves? And then we’ll just jump right in. So Amanda, why don’t you go first.
Amanda Grange 1:07:21
Thank you, Sherry. It’s great to be here today. And my name is Amanda Grange. And I am transfer agent with KoreConX. And I’m sure you’ll hear a little bit later more about what my role fully entails. But just in brief, it’s basically keeping accurate records of cap tables for private companies on KoreConX’s all in one platform. And it’s just an honor to be here and especially to share this time with both of you, Shari and Julien, thank you for allowing me to be a part of this today.
Shari Noonan 1:07:54
Great, thank you so much, Julien.
Julien Phipps 1:07:56
Yeah, thanks, Shari. And Hello everyone. My name is Julien Phipps, Chief Revenue Officer at KoreConX and so you may or may not have seen me on the webinars before and we’re just happy to be here and be able to share with you you know what that experience looks like when you go live. So I’ll turn it back to Shari thanks
Shari Noonan 1:08:16
So we think that’s you know, really important because we talk a lot about how this is a great you know, alternative way to raise capital and it’s great but people say okay, what is it and and you know, what does it look, like what does it feel like? And it’s so you know, that’s really the purpose of this panel and what we want to do is we really wanted to bring Amanda in from a transfer agent perspective and you know, I think it’s really important for issuers to understand she should come in much before going live you know, Amanda, why don’t you talk a little bit about you know, as a transfer agent you know, what are the questions you get, what what are things that issuers need to be thinking about and preparing for prior to go live and and really making sure that they’re set up with and again, these are things that the team is going to help you with, but things that they should be considered?
Amanda Grange 1:09:16
Well first you should consider whether to use a transfer agent and and then the things that transfer agent can do to help you I liked what Stephen Brock said right at the beginning, we want to the CEO stay in control of their company. And my that’s my job is literally to just work alongside of companies and help them just stay in control of their cap table. So things that companies can do is to just work alongside of us and have their their cap table ready, especially their historical cap table. A lot of companies will be more concerned about getting their initial raise that they’re working on up on the platform. And one thing they’ll run into with doing that, and not having their historical cap table put on there first is they will have their investors reaching out to them saying, Where are my other investments because they’ll see the raise that’s going live, they’ll see that investment and they won’t see their other investments. And then you run right into issues as a CEO right off the start with investors, just questioning and whenever you have questions you run into, you just don’t look like you’re prepared as a company. So just making sure that you’re set up with your historical information is so important right off the top.
Shari Noonan 1:10:42
I think that’s an important point as, as a CEO, you know, oftentimes, you know, there’s so many other things on on a CEOs plate, right, and just trying to get get product to market get, you know, things over the line, that these corporate items, oftentimes are front of mind. And so thinking about how, you know, to get set up early, how to get these records organized and over to a registered transfer agent, how to get them into the proper form. So that you know, when you handle the the RegA plus that everything’s already there and already set up for the existing shareholders, and that the new shareholders coming in, should an existing shareholder then make an additional investment, there’s not sort of that bifurcation or dislocation in terms of their investments. What are you know, when when initial was coming to you and saying, Okay, I’m ready to sign up with a transfer agent? What are the you know, top things that that initial needs to provide to you? Is it a shoe box of information, what, what, what do they need to provide to you?
Well, we’re gonna need your bylaws for your corporation, we’re going to need your Articles of Incorporation, all of your legal documents, to set up your company, we will upload those the platform, you’ll need all of that information to set you up. And then like I said, the historical cap table, we will need that and we will need to know where that information is coming from, if it’s coming from, like Republic, or if you’re providing it yourself. And if you’re, if you’re providing it yourself, then we’ll need it in a certain format. In order to get that uploaded, smoothly, a lot of times information will come and people don’t know how to send that information. And if it’s set in the correct format, it’s just such a seamless process for a company, and there are a lot of roadblocks to getting that information set up on the platform. So and a lot of that is just basically just information not in the right format.
Julien Phipps 1:13:07
If I could added that as well. It’s really crystallizing the fact that and I think Shair you nailed it on the onset as well saying, there’s so many, you know, aspects of not only just getting the RegA or reg CF, you know, up and running. But a CEO has so many different, you know, and management team for that matter has so many different things that they’re doing, this is really crystallizing, you know, the historical records, providing these med tech companies and healthcare companies a location where they can organize information, but also have a location where their historical shareholders or investors can go and log into a platform. And that’s the solution that we’re really providing here it’s having is checking a box a lot of times on the regulations as well, but also having that destination that they can say, here’s the platform your investors can be welcomed in, and you can manage your communications with them almost as though you’re operating an investor relations platform with them, you know.
Shari Noonan 1:14:07
That’s what I wanted to get to. So, you know, I’m, I’m trying to visualize as, as an issuer CEO, you know, I give you all of this information, what what do my investors see? What What’s the interaction? Like, is it is it, you know, information about my company is information about my holdings, is its communications, is it, all of that? You know, we I know, a lot of times we talk about sort of the the all in one solution, what does that actually mean and what does that integration mean? Because, you know, this industry is fairly young. And a lot of times I think, you know, it’s lost sometimes when we talk about integration, what integration really means from an end user perspective? Amanda or Julien?
Julien Phipps 1:15:14
So what we’re talking about as well, with the reg A, you know, all in one platform is really a number of things. First off, it’s really a private label solution that will enable you, you and your investors to have a login, as we mentioned, before it, the company can view their historical cap table, they can manage their shareholders, you’re able to communicate directly one on one with the shareholders, or you’re even able to send out mass information and updates to them via our, you know, dissemination platform. So any important financial information or regulatory forms that need to go out to them, sometimes you’re able to upload those into the platform and disseminate those to everybody. So that’s some of the functionality that it does. You we mentioned cap table, we mentioned the shareholder management, boardroom and document management. That’s another feature that we have built into the platform. And that’s really where Amanda mentioned some of the records that will need to upload and get your company profile set up. There’s also an area for document management. So you’ll have an area to almost like a secure cloud storage, have all of the important internal documents or internal facing documents to share with perhaps your securities lawyer, your broker dealer, you can invite actually these parties to the platform and authorize them to view this corporate data room. So those are some of the functionalities. Amanda, you want to add a few.
Amanda Grange 1:16:46
Yeah, like your investor is not going to see everything that the CEO is going to see on the platform, that’s a beautiful thing about the platform, the investor will come on and see their personal investments. Whereas the CEO, has a world of information at his fingertips. And Julien mentioned the shareholder management, they can set up meetings reach out to their investors, all right from the platform, even as far as setting up an annual general business meeting can be done right from the platform through the shareholder management. And I just think that’s a great feature for a CEO to be able to do that, right from the platform, because they can see their investors and they have access to the investors all in one spot. So there’s so many features for us that a CEO can see and utilize as much or as little as they want, as Julien was speaking. So they have the access to the cap table where your, your investor is not going to see the full cap table like the CEO is going to see. And like you said your auditors, it can be as big or as little as you want, you can invite people to just have access like your accountant and your auditor. So that it makes my job a little bit easier. As I’m not downloading cap tables and sending information. It’s literally live and it’s real time. So when an investment gets uploaded, and information is uploaded to the platform, the CEO can see it in real time, your auditor can see it in real time, your accountant can see it real time. And that’s a great feature.
Shari Noonan 1:18:29
Great, and when you talk about white label, the fact that it’s white label, so you know, basically investors are going to the company’s website, and sort of almost like having an investor relations tab or having an investor relations tab, we click on that Investor Relations tab and be taken to you know, a branded a company branded site. So it looks like the company’s built this out. However it is, you know, really leveraging the KoreConX technical backbone.
Julien Phipps 1:19:00
Yeah, exactly. And we’ll get it shown here real soon as well. And actually one that we’ve been talking so much about, I figured why not show it, it’s always easier to see this in action. And so here is rise. Hello, rise. This is one of our clients. They’re a full [uncertain] RegA.
Shari Noonan 1:19:19
I’m so sorry. Can I just stop you Julien? So if I can just refresh if I can just frame this. So this is starting from the very beginning. So a company has you know, decided to start to do a RegA. This is starting from the very beginning of the process. Okay, back over to you.
Julien Phipps 1:19:37
Thanks for that. So this is a page, an invest now page that’s accessible from the actual issuers website. So they would click on that invest and find out more about the investment page. And here is the process that an investor would take. They have the invest page here, they can read through all the details. And now when they’re ready, ready to invest, they’re able to punch in a little bit of their information and look at even the type of investment perks and so on that they could invest at the different levels. And finally, click on the next step, once they’ve inputted how much they want to invest. Here, they’re selecting if they’re an individual, if they’re investing as jointly with a tenant, if they’re investing as a company, or even a trust. And so that will open up fields where we enter in some of the details of that information. And along this process, a lot of what’s being done is this is the information that Sherry and her team at Rialto will be utilizing to perform the know your client and compliance checks, verify the ID, AML, verification, and all of that. So as we get through these different fields, one of the important features we have here is the date of birth, the age gate, this is where you must be 18 years of age or older. And if you tried to enter it before, then it would ask they would exactly would show you that. Unfortunately, you have to have to be 18 years of age. And from there, you enter in your social security number, where you heard about the actual investment opportunity. And that is another customizable list. And down here is of course the ID check. So this is the government issued ID either driver’s license or passport, which you would have the input there in the field, again, the expiry date of that document, and the issuing state. And that’s what they’re used to also corroborate you know that you’re who you say you are as an investor. So then comes the important part, the suitability, so is this investor accredited? So do they have a net worth over 200,000 a year or assets over a million and there’s definitions there to help them out in terms of how they qualify, or if not, they’re investing as a non accredited investor. So what is their annual income as well as their net worth. So based on those two numbers, they’re able to then determine by the 10% rule of whichever is the highest, how much they can invest. And the beauty about this is that it will tell you right on screen, what you can do, and you don’t have to start all over, there’s a field where you can input that right at the top of the form. Yeah, right there. So that can be adjusted on the fly. And so as you scroll down this page, you’re almost done, you’re selecting now the fun part, the payment, how are you going to pay for this investment, ACH, wire transfer, you have credit card option. Now, even crypto to US dollars, and even mail in check if you want to. The other option is you can have a tap and go IRA. So an individual retirement account that’s set up on the fly. And if you know anything about IRAs, sometimes they are a pain to set up. This process makes it very seamless, now is the signing of the electronic documents. So you may have a subscriber agreement for your company, your med tech or healthcare company that you’ll have all of the details of your offering. Once an investor reviews that and scrolls all the way through, they sign their name electronically. And voila, they click on make investment. And now they are being processed. And there’s two things that happen at this stage. One is the broker dealer will actually perform those compliance reviews on the ambassador themselves, make sure they’re suitable. They’re not on any sanctions list. And the second part is where the investor is welcomed in to the platform, they receive an email to log in for the very first time. And they’ve got this private labeled experience here that matches their brand, their image. And it’s a login button actually, that we can place physically on the website of your company. So that makes it all stay in one location very seamless. Here is the personal dashboard. So again, private label at the top left hand corner, then we have the holdings, the sector’s that this investor may have invested in the regulations, the mix of what they’ve done, then the pending investments for their most recent investment, they’re going to see if it’s pending compliance review, they’re going to get status updates, if they’re waiting to receive the funds, and also other aspects. So then portfolio, once that is cleared, they’re able to have a fully invested investment, and they’ll find it in their portfolio. So under the company banner, they’ll click into this tile, and be able to be welcomed into where they can see their active holdings. So they’ll have active in historical holdings. And if you drill down deeper level here, you can see exactly from which IP address they made that investment. You can see the details about all those, you know, investment dates, if they’ve passed the KYC and AML reports. And finally, the two things that they seem to look for the most is this subscription agreement and the digital e certificate. They really want to get that you know, get a hold of those documents so that they can review them. Make sure everything is kosher, and then have those checked off in terms of a solidified investment. So that is the process. And one of the distinguishing features for the KoreConX platform, too is you have unlimited shareholders, unlimited transfers. And this is really nice, because you’re not getting dinged as a company, for every additional shareholder, you’re adding to the platform and so on. And so at this point, you know, turning it over a little bit to Shari here and see if we can get a few more details about this platform.
Shari Noonan 1:25:34
No, absolutely. So now an investor has come onto the platform has gone through the process for investing. You know, they’re a shareholder, what can they do? So it looks like, you know, you’ve got some reports, you’ve got some news releases, meetings, messaging. You know, Amanda, do you want to maybe take us through that? Do you want to, I think, Oscar, we’re going to, we’re going to be coming to the trade button at the very end, prior prior to handing it over to Lee and, Ron, but if your other items that we want to maybe go through, before I just just even speak to
Amanda Grange 1:26:16
The first thing I would speak to Shari is that the number one question you get is how to do a transfer. And you can see, they can do that, right. As soon as they see their investment. If somebody wants to transfer their investments. It’s a very seamless, easy process. As soon as you click on the transfer button, it’ll walk you similar screens as Julien went through with all the information of who you want to transfer that to. And it’s a very quick, easy process. So that’s one of the number one things I’ll get asked. Another thing is, like you said, the reports, if a company sends out a report sends out any media releases, each investor will get a notification that there’s new information for them to view the problem, they would get it through an email, but they can also see it as soon as they log into the platform through their portfolio, it’ll send a notice to them that there’s a report that went out from the company or media release that’s gone out through the company. And then if there’s any meetings that are set up that they want to be invited to, like I said, the annual general meeting, they can get a notice to be invited to attend the annual general meeting when the date is and when they can vote. And one of the great features on this platform is that you can vote evote right on the platform, you don’t have to physically go in and to a meeting to a physical building any more as you can, you can vote and send your vote in right from the platform, you can put a link, they can join the meeting via zoom, or whichever platform you want to host your meeting on. And they can attach the link to that and the individual investor can find that from their platform as well. So there’s so many features and that those are just a few that I touched on that an investor has access to at their fingertips.
Shari Noonan 1:28:18
Great. Okay, Oscar you want to hit over or doing you want to run over to the trade button. So one of the most exciting I think features is the ability to trade directly from the platform. So prior to entering the first trade, ability to trade you need to fill out a few more pieces of information and these are just other pieces of information that are required from Rialto Market’s perspective. So we have additional suitability questions that are required, then the investor needs to sign the Rialto ATS subscriber agreement and esign that once that is signed, then it is closed and you are taken into the Rialto Markets, ATS, you can log in to that system. This brings you up to your profile you can see your portfolio along the left hand side and different cards of the different holdings. If you click onto City Zenith, the city’s Zenith card you can see information an overview about City Zenith the the actual company including a video information about the management team. And links to their LinkedIn profiles. Most people use LinkedIn and regulatory filings associated with the security. If you click on price information, you can see a graph you know that displays the price information as well as the 52 week rangeof the security. Liquidity score, the liquidity score really looks at how many investors are have invested in the security, how many times it’s been traded over the last 12 months. So a variety of different indicators to come up with that score. It’s from one to 10. And then a history of market buys and in the security, and then again, videos from the company. Lastly is the research tab. Now right now we’re working with one research company, there are a couple of others that we’re speaking to, but we’re working with one. To date, we have technical documents posted on the ATS, but we plan on updating this with actual research reports. So we’re working with a research firm to get some research reports on the company, where investors can actually go in and get a more in depth view for of the company on so that’s where you can see that that’s, that’s pretty much where you see the portfolio, the fund accounts. If you want to, I think if you want to go over Oscar, you can click on the transaction history shows how you can deposit shows your history of deposits, Fiat transactions right now we only take Fiat when we don’t take any sort of cryptocurrency but we are linked up to the banking rails and we have sort of a bring your own bank type it type of construct. And we have if you want to click on, I would say the if you want to Yeah, go back to click on the portfolio, click on City Zenith again, and click on Yep, if you want to put in an order, click on the ticket, you can see the quantity the bid price, and you have the dashboard. That then you see purchase 1500 shares of City Zenith. So that’s how the order ticket works and how inputs of orders and transactions work. So that’s pretty much the alternative trading system, combined with KoreConX were fully integrated, and you can access it directly from KoreConX solution. So it is four o’clock, I think we’ve gone through the full demo. I’m trying to think we’ve done the demo of the invest now button, we’ve done the demo of the secondary trading. Amanda, you know, I wanted to see and we’ve gone through the the transfer agent functions. I think we’ve completed everything I see that Lee
Oscar Jofre 1:32:45
No, no, you guys just scratched the surface, you know. When you’re live, I mean, it’s one of the so that’s why I step in right set. The other items to consider for the audience. In particular, you just heard an entire panel talking about investor acquisition. So how does that all fit in with what’s here? We just provided an input where the company has a way of seeing what’s going on, meaning seen its cap table, we see how the investors coming in. But there’s this whole background and behind the scenes process that you also need to know that throughout all of that there’s a bunch of data gathering on your behalf as a company to make sure that you are putting your right foot forward meaning the strategy that you’re doing with investor acquisition so they’re gathering data on the people that are coming to your website, how many hits how many people actually click on the invest button the people that fill that out and abandon that are different steps for a reason. So you can retarget them throughout the process and until they reach to the point where they actually click Submit. So there is a lot of parties working together some of them behind the scenes obviously what people see is just a company and invest button they go wow look at this machine Go go go It’s simple. But there’s all these people working in the background. And of course, Shari your team is reviewing constantly everything that’s going up by marketing as well. Right?
Shari Noonan 1:34:30
Absolutely. And and we really you know, view it as an extension of the team. So from from a regulatory perspective, we’re reviewing everything to make sure it it meets the the securities regulations. But we also handle all of those abandoned carts and all of that customer outreach. So should should an investor have a question and many investors do. You know when you’re when you’re dealing with retail investors, you often have customers calling in with questions, wanting to understand how to access their shares wanting to understand this as a new process so, so there often are a lot of questions and there often is a lot of hand holding around how to invest, how to view those shares who to contact. And by having a broker dealer involved, it really provides them with the the ability, it’s sort of when you know, when you go someplace, and there’s, there’s a phone number, it gives you that comfort, when you go to a site and you buy something and there’s no phone number, and there’s no way to get a hold of the company, you know, people you just sort of have that panic feeling. It gives people comfort that there’s a way to get ahold of someone and make sure that everything’s everything’s working according to plan, or according to how they how they anticipated it to work.
Oscar Jofre 1:35:52
Agreed, it is rather amazing. We, you know, I have to remind myself daily that, you know, because we’ve all been doing this for such a long time, we go from A to Zed, but we keep forgetting THERE’S A, B, C, D, E, F, G, you know, the whole alphabet in between. And they’re, you know, we’d go and look, they just click the invest button that goes here and it goes there, that looks great. But we, but there’s a lot of people working behind the scenes, you just explain one part of your role, which is, you know, the investor acquisition team actively looking for investors to bring them to their site. But once that investor lands there, you just said there’s another role where there may be some answers, but the real regulatory role with the investor is when you need to perform that regulatory compliance. Can you just touch on that? Because I think a lot of people think they know what KYC is, but isn’t it isn’t just that.
Shari Noonan 1:36:49
So in terms of what what we’re looking at, for know, your customer and anti money laundering,
Oscar Jofre 1:36:57
Suitability as well.
Shari Noonan 1:37:00
Exactly, so so the questionnaire that we that Julian went through, really touches on a number of things. The first is suitability. So, you know, is the investor, is this a suitable investment? And this isn’t saying, you know, do I think you should have red shoes or blue shoes, but this is, you know, are you investing your entire life savings into this particular company? That that’s not something that that is probably prudent? So the questions are really designed to say, you know, is this under a threshold of your net worth, and is this under a threshold of your annual income, so those are really around where the suitability questions come in. The second is the, you know, and that’s around some of the know your customer, you know, making sure we know and understand who we’re bringing on to this. Second is the age requirements. Clearly, you don’t want a 14 year old on your cap table, you don’t want a 12 year old, you know, I’m sure anyone who’s been around, you know, there was a funny episode of Silicon Valley that the show about how, you know, they had all of these minors on their, on their software, and they didn’t even know and, you know, that’s just a horrible, horrible situation to be and so you never want to be in a situation where you’re inadvertently, you know, doing something that you don’t want to have happen so so we want to make sure that that that is dealt with and that we don’t have people coming on to the platform that shouldn’t be coming on. And then we get to some of the more you know, some of the anti money laundering processes and this is simply information that’s required that is put through systems there are really just a few of the systems that go through sanctions list making sure that we’re not you know, dealing with countries that are sanctioned go through politically exposed persons list go through you know, any adverse media lists any any sort of lists were later you know, it could come back and you could say okay, maybe that wasn’t a good idea in hindsight so you know, really protecting you from from an issuer perspective running through those those checks. So that’s that’s the the anti money laundering aspect of it. And again, it really focuses on sanctions, politically exposed persons and and those are those are the checks there. So so so that’s pretty much it, but we do make sure that that the questions are asked and that you know, we’re not we’re not trying to we are trying to grow this industry in a responsible way, we think that there is a really good place for retail investment, and directly in issuer companies. And we also think that it’s it’s a really good time for as Oscar often says, you know, ambassadors to come on to the cap table. It’s a really nice flywheel effect. So that’s really what we’re looking to build and the infrastructure that we’re providing the support for.
Oscar Jofre 1:40:32
No, that’s good. You know, that’s a, it is important. Sometimes we need to remind people and another point that I think is just as important as just because the investor made the investment today, Wednesday, September 22, at four 9pm, that individual doesn’t land on the cap table just yet. And you just heard, all the work that Shari and her team need to do to make sure that when that person does land, there, it is, the right person, has qualified. So there are no issues going to happen down the road. But the last thing we want, as you heard, Amanda say, is we’re there to support the CEO is from the KoreTransfer team. We’re here to support them, we’re here to support their initiatives, their journey, but we need to make sure that the information that’s being provided is accurate. And more importantly, there are no minors. And that you know, that was the past, this is going forward, technology can definitely assist us all to get it better and more efficiently. But it hopefully today, this eye opener experience to see what what a live offering looks like it sits right on your website, you know that it is a powerful, powerful statement, control element for you, as a company, when you’re going to spend 10 2030 $50,000 a month and marketing your brand, you’re bringing that brand awareness directly to something you own in control. So therefore, it’s like a, you know, you get two for one, I always say this once in a while, it’s kind of a funny joke is where not only do you get a brand ambassador for your company, and we’ll talk a little about that. But you also get an investor you get to. So you get the brand awareness we all want. So people buy our products, or get recognized. But you also get someone who says, You know what, I really like this product I want, I’m pulling some shares in it. And that person who just paid, it’s also your brand ambassador, who you don’t have to pay. And this is something that, you know, going back now, seven years now, I wrote the book, equity crowdfunding one on one, and there was a chapter in it that I wrote, I got a lot of criticism in the early days of it. And that was, instead of looking at shareholders as shareholders, why don’t we look at them the same way we look at customers, right, Shari and Amanda and Julien said, you’re going to bring in 1000s of people, they’re going to invest small amounts of capital, 100 1000 2000, whatever the amount of dollar they’re coming in. And now, you know, if you go back to the methodology, how we treat shareholders, we’re gonna lose, but if you rethink that model, you treat them like you treat your customers, and how do you do that? Well, you, you empower them, you make them ambassadors for your brand, you you buy, you know, swag, pens, cups, t shirts, and all these different things. I have never seen as many giveaways in a and in capital raising as I have, and regulation A people are giving away knapsacks pins pens, three months, six months use of a vehicle. Yes, that’s one of your clients, right? Two, three years, six months, depending on your size of investment. I mean, this is. So even in the medtech space, even if you have impact products. Imagine if you get this product and it gets FDA approved. These are the very people that are willing to be here ahead of the game, you can say, you know what, if someone in your family needs this, or you need this, you’ll be the first to get it. I mean, that is powerful, right? That is really, really powerful. So thank you, all three of you for walking through that journey, as always. And this leads us to the second and sorry, not the second, but the very last part of the journey of any investment for an investor or for any company, the earlier panel that Shari and I were on the lawyer, Nick really summarized that really quickly at the end for us. Companies need to understand their exit strategy right at the get go. So they can articulate that message to the investors so they know what expectations they have. And so the early days, well, early days, only a few years ago, the only choices we as private companies could offer investors were number one I’m gonna get acquired. So any investor would go through scratch their head to go, yeah, that’s a number two, I’m gonna go public. So you know, I’m a Canadian, you’re raising a million dollars, the next thing they want to do, oh, you’re good, we’re gonna put your public on a CPC and do a flip. And, you know, three years later, nobody ever heard of you again. And they’ll do it over and over again, this is different, this is a now the third choice that you can offer your investors is a way for them to monetize their investment, without the company going public, and without actually hurting the company. And that’s where Rialto comes in, once again, we have a panel of two individuals that are going to have a great discussion, look at that. One of them already popped in. And we’re going to deal with him because, you know, he has a habit of popping in just like that, but that’s okay. You know, we is. So, Shari. Amanda, I know Amanda, today was your first time, I hope you had fun. We’ll be glad to have you again. And, Julien, you’ve done this before. So good on you. And Shari, well, she’s an expert. She’s an expert. I mean, thank you so much to the three of you for this afternoon. And I’m sure the the the audience is grateful for your time, I look forward to seeing all of you again.