With the recent launch of the KoreConX all-in-one RegA+ platform, KoreConX is happy to
feature the partners that contribute to its ecosystem.
With over 20 years of experience in financial services, Shari Noonan has been instrumental in
the electronification of the equities market. Shari began her career in the ‘90s at an electronic
trading pioneer called Instinet and was excited about making a change in the market. Shari
joined Goldman Sachs after her years with Instinet and then moved on to Deutsche Bank. At all
these stops, Shari’s focus was on creating efficiencies, implementing effective governance, and
delivering technology to create greater efficiencies and solve a wide variety of capital markets
issues. Firsthand experience with the issues and solutions in the public markets gave Shari
important and unique insight into the inefficiencies within the private placement market.
Shari and the co-founders of Rialto Markets saw an opportunity to leverage their experience to
create new capital formation and interaction capabilities that reduce friction, expand access, and
lower the overall cost of capital. As a FINRA registered Broker-Dealer operating an SEC
recognized Alternative Trading System (ATS) for Private Securities (including those issued as
digital asset securities), Rialto helps issuers meet AML and KYC requirements, onboard
investors, and navigate numerous other services throughout every phase of the capital
formation process. Additionally, Rialto’s ATS enables secondary trading for private securities.
This gives investors a powerful opportunity to monetize without waiting for a private company to
go live through an IPO and affords opportunities for new participants to invest in these private
This industry has many aspects that excite Shari. She sees it at the intersection of capital
markets and technology, which will make processes both scalable and cost-efficient no matter
the size of the capital raise. Shari says, “What excites me the most is we have the unique
opportunity to open a new market.” The introduction of various regulations in private securities –
like Reg A+, Reg CF – allows companies like Rialto to implement solutions that democratize
private capital markets. With efficient platforms that attain necessary scale, all investors can be
serviced effectively and more investors can participate in private securities, thereby expanding
and diversifying their respective portfolios.
Of their partnership with KoreConX, Shari Noonan said: “KoreConX offers the ingredient we need to
facilitate our vision.” Tools such as Cap Table Management form the necessary infrastructure
and ecosystem to facilitate everything in the middle.